By J.J. Peller
“I’m going to leave my job and build a business that earns over $100 million of annual revenue.”
According to Life and Business Strategist Tony Robbins, this is the statement Marc Benioff made to him at one of Tony’s multi-day personal development events more than 20 years ago.
This year, Marc’s company Salesforce (heard of it?) is expected to earn over $25 BILLION of annual revenue.
Back when Marc first told Tony he was going to leave his job at Oracle to start this $100 million company, most people probably would’ve said, “You’re crazy, Marc! That’s an insanely big vision!”
After witnessing the massive success Marc has created to this point, you could now easily look back and say, “Wow, Marc clearly wasn’t thinking big enough!”
A big future vision is a powerful thing to create for yourself. Whether you want to build a massive business or simply make what you have today better, you need a big vision.
In his book As a Man Thinketh, author James Allen said, “Dream lofty dreams, and as you dream, so you shall become. Your vision is the promise of what you shall one day be; your ideal is the prophecy of what you shall at last unveil.”
In this article, I’m going to share with you three reasons why you need to create a big future vision in order to accelerate your success and achieve more.
1. Inspire People to Join (and Stay On!) Your Team
As John C. Maxwell said, “Teamwork makes the dream work.” Now, consider this: How many Super Bowls did Tom Brady win without an offensive line, running backs, wide receivers and a great defense?
How many NBA championships did Michael Jordan win without his coach Phil Jackson, teammate Scottie Pippen and a full team of support players?
Marc Benioff’s team at Salesforce consists of about 60,000 people.
I was working with one of my clients at Carson Coaching the other day, and he was worried about losing a great team member. He thought the team member might have aspirations bigger than what he could accomplish in his current role with my client’s company.
I shared something with him that I heard from successful entrepreneur Ed Mylett: “Your vision must be big enough to hold the visions of the people on your team.”
Highly talented, potential-filled people must see themselves fitting within your vision.
Imagine, for a moment, that someone you know wants to own a mega yacht someday. If you only have a little backyard pond, you won’t be able to invite that person to hold that mega yacht on your property. That person is going to need an ocean to hold that ship!
Your vision works the same way. If you want to attract and retain great, talented people to help you build the business of your dreams, you need a vision that can hold their visions.
And if your vision is compelling enough, they will feel inspired and excited to do whatever they can to help bring your vision to reality because, in that process, they will also turn their visions into reality.
2. Inspire Clients and Customers to Work With You
If you can help clients and prospective clients see and feel your longer-term vision for your business, they will gain greater confidence that they and their families will be taken care of and looked after for years to come. You will galvanize your relationships because they will know that you’re committed to growth, which means you’re committed to continually adding value to their lives.
People with exciting visions for the future naturally find ways to give their clients a better and better experience as the years go on.
People will work with you because they see you’re inspired to build something great that can add value to their lives. If you can’t help people see the bigger picture of how your company will continue to grow, expand and endlessly add more value to their lives, they’ll be significantly less likely to want to do business with you.
3. Inspire Yourself to Keep Going
Sustaining success over the long-term requires energy and effort. At times, you might feel worn down, tired and ready to give into the exhaustion of executing on your meaningful mission.
In order to keep going, you need your internal fire of desire to stay fueled and burning brightly.
While coaching successful people, I’ve found that those with the biggest, most exciting and expansive visions of the future stay inspired and fired up with more enthusiasm and energy that keeps them going even (and especially!) through the difficult times.
If you want to help yourself to keep going even when the path is rocky and more difficult to traverse, have a big vision that pulls you toward it.
Your Next Step: Create Your Big Vision!
If you’re feeling inspired and convinced right now that crafting a compelling, BIG vision of your future is necessary to achieve bigger and better results, don’t let this moment pass without taking an action to solidify yourself in this thinking. Commit to leveraging the power of a big vision by writing out your vision now.
About the Author
J.J. Peller is an Executive Business Coach with Carson Coaching. He is an Associate Certified Coach through the International Coaching Federation. J.J. offers services to help financial advisors unleash their full potential and accelerate growth and success.