Your Goals Are Too Small. Here’s Why You Must Change That.

By J.J. Peller

What if I told you that you could achieve more than double your current goal in a shorter period of time? You might not believe me, but it’s possible.

I’ve challenged many of the goal-oriented financial advisors I work with in this exact way. I ask them what their goals are. They tell me. Then I ask them, “What would happen if you doubled that goal?”

Invariably, they respond enthusiastically, but more important than their verbalized, conscious reply is what’s actually happening behind the scenes, so to speak: Their minds instantaneously expand to explore the possibilities of that bigger goal. As soon as you think about a goal or desired outcome, your brain goes to work searching for possible solutions and steps that can turn that dream into a reality.

Until you imagine the possibility of a bigger future goal, it’s not as likely to become reality.

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Does setting a bigger goal guarantee it will happen? No. Does setting a bigger goal increase the chances of achieving that bigger goal? Absolutely, yes.

When you set bigger goals, you’re automatically filled with greater energy and excitement. This greater energy and excitement will help you make the effort required of those bigger goals.

If you just keep setting goals that you know you can easily hit, you’re not required to expand yourself. When you set significantly bigger goals, you must learn more, grow more, and do more than you’ve ever done to achieve those goals.

A Better Version

The interesting thing about pursuing bigger goals is that you will automatically become a more expanded, better version of yourself simply by setting those bigger goals. Why? Because your mind must elevate to new levels of thinking to figure out how to make it happen!

It has been said many times before in a multitude of ways, and it’s worth stating here: Successful living is not about what you achieve, it’s about who you become in the process of pursuing those achievements.

You will absolutely have to work on improving yourself in many different ways to achieve goals that are double what you’ve previously set as your goals. If you truly want to become the best version of yourself and maximize your potential, you must set much bigger goals for yourself.

Real-Life Success Stories

Two different advisors with separate businesses who I coach came to me at the end of 2020 with the goal to bring in $10 million of net new assets in 2021. At the time, that was a thrilling goal for both of them. I asked them both the same question I posed at the start of this article: “What would happen if you doubled that goal?”

The question sparked new energy of possibility inside of each of these advisors. They committed. They decided to set their new goal for 2021 to be $20 million of net new assets. I’m excited to tell you here that by the beginning of December 2021, one of these advisors gained $20,531,499 of net new assets surpassing his goal with nearly a full month left in the year! The other advisor has brought in just over $16,400,000 of net new assets, which is more than 60% greater than his original goal!

Every time they thank me for inviting them to consider the bigger goal, I remind them that they may have achieved this level of business growth even if they never set the bigger goal. But, I also remind them that I truly believe something special happens internally when we choose to go after a bigger goal. They nod along in agreement, because they’ve realized this truth for themselves.

Now, I’d love to invite you to consider what could become possible in your life and business if you committed to a significantly bigger goal than you initially thought of for yourself. Think about your biggest business goal for 2022. Let me play the role of your coach for one question:

What would happen if you doubled that goal?

Your Next Step

Review your current goals, and consider how you might expand yourself and improve your life and business simply by choosing to set and work toward much bigger goals personally and professionally.

About the Author
J.J. Peller is an Executive Business Coach with Carson Coaching. He is an Associate Certified Coach through the International Coaching Federation. J.J. offers services to help financial advisors unleash their full potential and accelerate growth and success.

The information included herein is for informational purposes and is intended for use by advisors only, and should not be copied, reproduced, or re-distributed without the consent of CWM, LLC.