|Source:||PR Newswire Association LLC|
While adult Americans are willing to accept online connection requests on social media networks, only half (50 percent) of those who are on social networking sites actually trust those connections to keep their data private. Despite this lack of trust, the survey also found that more than 24 million Americans on social networking sites keep their online profiles “mostly public,” meaning anyone can see their personal details.
Other Key Findings:
Younger Men More Likely to Accept Invites—Directionally*, the study found men between the ages of 18 to 34 on social networks were the most likely to accept invites from anyone of the opposite sex compared to older men.
Grabbing All the Friends You Can Get—The survey also found that five percent of U.S. adults on social networks will accept any friend request they receive—regardless of who sends them.
What Type of Friend Matters—Not all social networks are created equal. U.S. adults who have joined an online social network were twice as likely to state that it is important to have as many business social media contacts as possible (39 percent), compared to personal connections on social networks (19 percent). This sheds some insight into possible avenues of approach by fraudsters.
“American’s lack of caution in friending members of the opposite sex online is striking,” said
Fraudsters can use information in social networking profiles to build the dossiers they need to beat challenge questions and other security measures on financial accounts. The key identity elements that consumers should be careful before exposing on social networks can be seen in the image above.
Consumers can check their risk of identity fraud at MyIDScore.com. This free online service gives consumers immediate insight into whether their personal identifiable information is being used fraudulently to obtain assets, goods or services.
This survey was conducted by telephone within
*Caution should be used in analyzing these results due to small base sizes.
ID Analytics is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation’s largest networks of cross-industry behavioral data—with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. Please visit us on the web at www.idanalytics.com.
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SOURCE ID Analytics