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Survey highlights include:
- 32% of those that currently utilize a financial advisor at a bank or credit union also utilize a financial advisor at an investment firm and/or online.
- Those 18-29 years old are least likely to invest with an investment advisor at a firm and are most likely not to invest at all.
- Those ages 30-44 are more likely to invest online than any other age group.
- Women are significantly more likely than men to prefer full guidance in their investing decisions (42% vs 28%). Men are also more likely than women to make decisions on their own (28% vs 19%).
- Overall, those with an income of less than
$25,000are more likely to purchase homeowners insurance and auto insurance from a bank/credit than any other income group.
- Those that have a graduate degree are least likely to purchase identity theft protection from a bank or credit union compared with those of other levels of education.
- More than 20% of those with incomes of more than
$100,000said they do not know what exchange traded funds (ETFs) are and about 47% say they have no interest in learning more about them. By contrast, only about 8% of respondents in those same income groups said they do not know what Real Estate Investment Trusts (REITs) are.
"It's surprising to see what types of investment products people with higher annual incomes are knowledgeable about," said
For more about this survey, please visit https://www.rate-watch.com/pdf/survey-results/consumer-investing-survey-preview-2014.pdf.
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Survey responses were obtained through a third party service with questions distributed
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Emily Scheer 212.321.5521