The eighth season of KAISER PERMANENTE S THRIVE campaign, which encourages members to take up healthy activities they enjoy, focuses on three key issues: "Find Your Motivation," "Find Your Thing," and "Find Your Partner."
"Find Your Thing" is a TV ad that expresses the different interests and passions that exist toward healthy activities. The ad examines several types of activities and concludes that whatever your favorite healthy activity is, if you like doing it, chances are you will stick with it and take charge of improving your health.
"The new series of ads are based on three components that drive motivation – moving people to take a more active role in initiating, improving and continuing a health regimen. The first, identifying the underlying driver or reason that gets one to act, is at that heart of motivation, whether it be losing weight, living a long life or keeping up with children or grandchildren. The second, finding the right support – a partner, a team, a whole community to sustain action, is equally as important for success. And finally, it's determining the thing you love to do like walking, dancing, yoga or reading books, that brings you to that active space in mind, body and spirit," said lisa Ryan, senior director, national advertising. "All of this is reflected in the ??? radio, online banners and out-ofhome displays that are currently placed throughout our local markets."
The TV spot will run on shows such as Dancing with the Stars and Glee and in magazines such as
Insurance Marketing is compiled by Senior Associate Editor lori Chordas.
|Copyright:||(c) 2011 A.M. Best Company|