Financial advisor use and recommendation of ETFs is continuing to grow, outpacing all other investment vehicles, a new survey shows.
Nearly 80% of advisors currently use or recommend ETFs with clients, up from just 40% in 2006, according to a survey by the
For mutual fund and ETF providers to distribute and market most effectively, fund managers, consultants and others note that providers must develop relationships with the registered investment advisor community.
"We're building a brand with our marketing efforts but in terms of our individual advisors, they are our brand," says O'Rourke, who prior to arriving at Direxion in 2007 was director of distribution marketing for
"At the end of the day, you can spend all of the marketing dollars in the world and if your product isn't providing a superior benefit, advisors aren't going to move their clients," says
FUND PROVIDER/RIA COMMUNICATION
RIAs are playing an important role for fund manager distribution and marketing of ETFs as well as other products. For the last nine years
"Although financial advisors are a difficult audience to reach, certain fund advertising has proven very successful, and it has helped translate into results for firms such as
OTHER SURVEY HIGHLIGHTS
"The study seems to point to a shift toward investments with greater transparency and liquidity," says
|Copyright:||(c) 2008 Source Media Inc. All Rights Reserved.|
|Source:||Source Media, Inc.|