|Copyright:||Copyright Business Wire 2011|
|Source:||Business Wire, Inc.|
New White Paper Examines the Emotions, Behaviors, and Needs of Baby Boomers Entering Retirement
According to the
- More than half of participants interviewed expressed some form of uncertainty in what the future may bring;
- Nearly half had a fear of poverty in retirement;
- Nearly half were distrustful of the motivations or qualifications of financial services and insurance firms; and
- More than a third of near-retirees and retirees said that they did not feel confident or knowledgeable when it came to making important financial decisions.
“With the first Baby Boomers entering retirement in 2011, the retirement income of an entire generation of American workers will be heavily dependent on 401(k) plans—plans that did not even exist when many Baby Boomers started their careers,” explained
The Link Between Emotions and Behavior
Regardless of the primary emotion, the white paper reported that these emotions frequently created barriers that prevented participants from accessing professional help. Many participants that expressed uncertainty about the future, distrust of financial services or were not confident making financial decisions simply avoided thinking about retirement altogether. Meanwhile, participants that made statements that reflected a fear of poverty frequently engaged in “magical thinking” – telling themselves that everything would work out in the end. Finally, those that were distrustful of financial services or unconfident about finances frequently turned to family and friends for advice, regardless of their qualifications or experience.
Reaching Accidental Investors
In addition to highlighting the emotions and corresponding behaviors of near-retirees and retirees,
• Flexibility. Given the uncertainty of retirement, participants expressed a need to have flexibility and control over their retirement investments. Participants had a high reluctance to be locked into an investment vehicle—especially early in retirement when uncertainties are at their highest.
• Safety. Due to fear of significant losses right before or in retirement, many participants wanted investments that lowered investment risk or that could provide a steady and reliable source of income over time, and potentially for life. Many participants desired both. In addition, many of the participants also wanted flexibility.
• Help from an Advisor. Many participants said that they wanted to work with a financial professional they could trust to help them create a plan and decide on the appropriate course of action. At the same time many said that they found it difficult to know who to trust with their life savings.
• Sponsor Evaluation. According to Financial Engines’ white paper, participants said that having their employer select and monitor independent retirement income providers made them more likely to accept professional retirement help.
• Fee Transparency. Finally, many participants demanded clear and easily understood fees. They said that they would not act unless they fully understood the fees associated with a given product or service.
“This analysis shows how emotions can create barriers to accessing professional retirement help and highlights the need for improved understanding of participant emotions,” said
Copies of the “Understanding the Accidental Investor: Baby Boomers on Retirement” white paper are available for download free of charge at www.financialengines.com. To better understand the complex relationships between the emotions people felt and the product features they wanted in retirement income solutions,
Director, Corp. Communications