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Nearly 150 hand-picked and already highly successful
TRAU, a strategic partner of the
From BoA Merrill Lynch Retirement Services’ perspective, the two-fold goal of ushering these already highflying advisers through the designation program is to differentiate the firm’s DC specialists from the competition and, perhaps more importantly, place these advisers front and center of its growing corporate retirement planning business.
“The program is an important investment in our best advisers,” said
The Certified 401(k) Professional designation program, also known as the C(k)P designation, starts in June when all 150 advisers report to
Just to make the cut within BoA Merrill Lynch, the chosen advisers had to have first earned an in-firm defined contribution designation, worked extensively with corporate retirement plans, displayed a laser-sharp level of competency in all matters of 401(k) product and technical expertise and received a thumbs-up following an in-person interview with a panel of leaders from the firm’s wealth management and retirement services group.
“It literally took a year to get these guys designated,” said
After completing the three-day retirement planning boot camp at
“The real focus of this program and the designation is helping advisers improve participants’ outcomes,” said
Once advisers have completed the C(k)P program and received their designation, Crain said this group will be first in line to provide advice and retirement services to the firm’s top-tier corporate retirement customers.
“They’ll have important opportunities in the retirement business across the company,” Crain said.