Does Your Personal Financial Advisor Have Your Best Interests in Mind?

In the wake of the Wall Street scandals, wealthy investors and affluent retirees are asking some tough questions about financial planning. Is my financial advisor trustworthy? Is my financial advisor competent? Is my financial advisor objective?

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Now, investors can know those answers and sleep better at night if the answers are “yes.”

A new organization, the National Alliance of Objective Financial Advisors, has created the most stringent due diligence process in the financial advisory industry. Investors can make sure they have the right financial advisor by requesting a new, free report called “15 Questions You Must Ask to Assure Your Financial Advisor Is Protecting Your Best Interests.” The report is available at http://www.objectivefinancialadvisors.com.

The Alliance was created by Allen Hamm, executive director. “The personal financial planning industry has two types of advisors. The first type uses an objective process that benefits their clients. They are only paid by the client for their advice. The second type of advisor is paid commissions for selling insurance, annuities and mutual funds. Too often, these products are not in the client’s best interest. But it’s a primary way these advisors are compensated so a strong conflict of interest exists,” said Hamm.

“Unfortunately, busy people sometimes don’t know the difference between these two types of advisors. Too many people are being sold products that will adversely affect their tax planning or the way their retirement years are spent,” he said.

The Alliance was created to solve this problem. It consists of a group of independent advisors who have proven their trustworthiness, objectivity, and competence and who comply with a strict code of conduct and ethical guidelines that require them to put their clients’ interests first.

More people than ever are looking to financial advisors for advice because they don’t want to spend their time following the market or keeping up with the constant changes that will affect their estate planning objectives.

“They want to have certainty about their money, not worry about it,” Hamm said.

“Handling money is more complicated than ever. During the boom years, many people handled their own finances. When the market did well, everyone was an expert investor. But now that the market has gotten tougher, people are finding that they would rather not handle their money on their own,” said Hamm. “We want to make sure people who are looking for advice hire the right advisor in their area.”

To make sure that happens, financial advisors need to be asked the right questions. People need the certainty of knowing their advisor is trustworthy, competent and objective.

Hamm started the Alliance after he observed that investors were being misled by some advisors. He has been a consultant to financial advisory firms for 22 years on the subject of long-term care planning. He’s seen the best and worst that can happen to people who have hired a personal financial advisor.