The application features a calculator that suggests how much a user should spend, save and insure each year to achieve a stable living standard, now and through retirement. The calculator, powered by ESPlanner, was created by
In addition to the financial planning calculator, this application features:
- Live-stream of latest retirement news from Forbes
- Financial advice from leading financial experts and key points to help begin a user’s long term planning
- Ability to save articles and results, creating a content portfolio of all relevant information that can be shared via email,
“In the wake of the financial crisis and increased volatility in markets, the importance of being able to create a financial plan that will allow you to maintain or improve your living standard through retirement is critical,” said Vice President & Investing Editor of Forbes Media,
The Lifetime Financial Planning application is sponsored by Northwestern Mutual and includes integrated advertising with videos from the company’s senior executives that discuss the importance of financial planning and answer commonly asked financial questions in a one-to-one conversational approach.
"Northwestern Mutual is pleased to partner with Forbes on the Lifetime Financial Planning application," said
The application is available free to consumers and joins additional applications from Forbes Media, including the The ForbesLists: People,Forbes Investment Guide Plus, Forbes Photos and Videos applications; Forbes.com, Intelligent Investing, and Forbes Cover Stories applications available on Google Currents; and an application on Yahoo Livestand.
For more information on the Lifetime Financial Planning application, please visit: http://www.forbes.com/sites/andreaspiegel/2012/04/17/what-happens-when-you-build-an-app-with-an-advertiser-looking-over-your-shoulder/
Forbes Media encompasses Forbes and Forbes.com (www.forbes.com), the leading business site on the Web that reaches on average 30 million people monthly. The company publishes
Other Forbes Media Web sites are ForbesWoman.com; RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com and RealClearWorld.com. Together with Forbes.com, these sites reach on average 36 million business decision makers each month.
Source: Forbes Media
|Copyright:||Copyright Business Wire 2012|
|Source:||Business Wire, Inc.|