A new study by TIAA-CREF shows that 55 percent of working Americans prefer to receive one-on-one financial advice from a financial advisor.
According to a release, just 36 percent of all workers, however, say they regularly rely on financial advice offered by their employers, suggesting there is ample opportunity for employers to help busy employees plan for their financial futures.
TIAA-CREF's second annual
"Convenience, trust and time are key when it comes to receiving financial advice. Today, more than ever, access to financial advice at work can help employees be more intentional about planning for the future and confident about their retirement security," said
Trust can be a barrier for individuals seeking financial advice. According to the TIAA-CREF survey, 50 percent of workers say it's hard to know what sources they can use or who can be trusted to provide financial advice. In particular, young professionals just beginning their careers are uncertain about where they should start looking for advice: 31 percent of workers age 18-34 report that they're unsure about the questions they should ask a financial advisor.
By providing access to financial advice to employees throughout their careers – from onboarding to nearing retirement when individuals begin to plan for the post-employment stage of their lives – employers can build trust and loyalty, retain talented workers and reinforce the importance of financial planning.
"We take great pride in helping our institutional clients build trusting relationships with their employees, and we strive equally hard to uphold that same high level of trust and confidence with each and every individual we serve," Hassara said. "We are doing exceptionally well in this regard. In fact, more than 90 percent of individuals surveyed said they trust that TIAA-CREF understands their unique needs and goals, and has the expertise required to handle their financial needs."
As noted in TIAA-CREF's recent white paper "The value of advice in a retirement plan," advice on allocating retirement plan contributions and taking better advantage of employer-sponsored plans can push workers toward better-informed financial decisions. A recent TIAA-CREF analysis showed that more than two-thirds (68 percent) of those who took advantage of TIAA-CREF's advice offering chose to either save more, revisit their portfolio allocation or rebalance their portfolio. Among active plan participants, approximately half (46 percent) increased their savings rate, which can have dramatic consequences on a retiree's overall savings.
In addition to in-person advice sessions, TIAA-CREF helps to build employees' financial well-being and confidence by offering clients a variety of resources and interactive tools on financial advice, including an online Advice and
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