In fact, contrary to their tech-savvy reputation, 18-29 year-olds are more likely to shop in stores on Black Friday than online. Millennials are 13 percentage points more likely to set foot in a store on Black Friday than older adults. They are also the most likely to shop online on both days, but by a smaller margin.
Just 28% of Americans plan to shop in a store on Black Friday. Including online shoppers, 40% of Americans expect to do some holiday shopping on Black Friday. They anticipate spending an average of
"Consumers are well-aware that deep discounts will be offered throughout the holiday shopping season," said Bankrate.com analyst
Only one in four Americans anticipate making an online purchase on Cyber Monday. The average planned expenditure is slightly lower than on Black Friday (
38% of in-store Black Friday shoppers say they will pay with cash, 34% plan to use debit cards and 24% are likely to use credit cards.
For online purchases on Black Friday and Cyber Monday, 46% expect to pay with credit cards and 43% expect to pay with debit cards.
"Online shopping is one of the riskiest ways to use a debit card," Skowronski warned. "Credit cards offer better consumer protections. This is especially important given all of the data breaches that have occurred over the past couple of years."
The survey was conducted by
PSRAI obtained telephone interviews with a nationally representative sample of 1,000 adults living in the continental
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