Prudential Highlights 5 Behaviors That Impact Retirement Planning

NEWARK, N.J.–(BUSINESS WIRE)– Prudential Retirement joins the annual America Saves Week campaign to help Americans recognize the five common human behaviors that can deter them from saving for retirement. Prudential Retirement is a business unit of Prudential Financial, Inc. (NYSE:PRU).

“American workers are living longer, but most aren’t thinking about what it means to spend 20 or even 30 years in retirement. Prudential Retirement remains focused on helping American workers recognize the importance of good savings habits to help achieve a secure retirement,” says Christine Marcks, president of Prudential Retirement. “We’ve identified five common human behaviors that often stand in the way of achieving retirement security. By recognizing and learning to overcome these behavioral challenges, individuals have a much better chance of sticking to a solid savings plan.”

Marcks encourages individuals to recognize the five common behaviors that may be impacting their ability to save for retirement:

Established in 2007, America Saves Week is an annual week-long event coordinated by the America Savings Education Council and the Consumer Federation of America during which more than 2,000 organizations across the U.S. work together to promote good savings behavior. This is the third year in a row that Prudential Retirement has participated in the campaign.

Increasing longevity, an uncertain market and low interest rates have placed many Americans at risk of outliving their retirement income. There are several instruments that Americans can use to save for retirement, including workplace retirement plans and personal investment and savings accounts.

“For Americans approaching retirement, the challenge is to make sure their money does not run out, as many individuals may need income to last them well into their 80s, 90s or even 100s,” says Bruce Ferris, president of Prudential Annuities Distributors. “Guaranteed lifetime income solutions can offer income certainty in retirement, which can help individuals manage the financial risks associated with market volatility, rising healthcare costs and longevity.”

Despite the numerous strategies available to help accumulate and increase retirement saving, many Americans are overwhelmed by the complexity of these options.

“A financial advisor can help individuals better understand and consider the options offered through the workplace as well as outside of it,” says Caroline Feeney, president of Agency Distribution, Prudential’s national sales organization. “The advisor will assess an individual’s financial picture and determine the appropriate action steps necessary to help them achieve overall financial wellness.”

Prudential Retirement delivers retirement plan solutions for public, private, and nonprofit organizations. Services include defined contribution, defined benefit and non-qualified deferred compensation record keeping, administrative services, investment management, comprehensive employee education and communications, and trustee services, as well as a variety of products and strategies, including institutional investment and income products, pension risk transfer solutions and structured settlement services. With over 85 years of retirement experience, Prudential Retirement helps meet the needs of 4.0 million participants and annuitants. Prudential Retirement has $363.8 billion in retirement account values as of December 31, 2014. Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company (PRIAC), Hartford, CT, or its affiliates.

Prudential Financial, Inc. (NYSE:PRU), a financial services leader with more than $1 trillion of assets under management as of December 31, 2014, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.

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Prudential Financial, Inc.

Tanya Valle, 973-802-4370

<b>tanya.valle@prudential.com

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Lisa Bennett, 973-802-2894

Lisa.bennett@prudential.com

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Janet Gillespie, 973-802-8012

janet.gillespie@prudential.com

Source: Prudential Financial, Inc.