Bundles, content, smart access, segmentation
This report takes a look at the major developments in services being bundled with Internet access. It analyses trends in triple and quadruple-play bundles, their convergence and their economic impact on vendors. It also explores deep product line strategies: digital home, rich communication, secure access, and opportunities tied to segmentation.
Report's key questions
– At a time when telecom markets are stagnating, what possible growth outlets are there for telcos?
– What are the major innovations in the area of services bundled with access: additional services, content, smart access, segmentation?
– What are the assets and limitations of bundling strategies? How do bundles affect ARPU, margins and customer loyalty?
– Will adding content to the equation bring growth and, if so, for which type of operator?
– Is enhancing access with other services closer to telcos' core business a sound development strategy?
– Is segmentation operators' main strategy for handling the explosion in traffic on the networks?
– Can telcos sell quality of service?
Smart access services are the services associated with ISPs' core solutions, such as rich communication, digital home and secure access. They all represent high-margin opportunities for vendors and involve services related to their core business, along with vital assets when going head to head with internet giants. Operators can draw on their existing customer base and network functionalities, says
Value-added services bundled with operators' core solutions
The smart access category of services includes those that create value-added for operators' core solutions: landline telephony, mobile services and internet access. They are relatively close to operators' core business and cover various arenas:
– Rich communication: all services tied to telephony, mail/messaging and instant messaging on wireline and wireless networks, along with location-based services.
– Digital home: all services that enable the various devices in the home (phone, PC, TV, etc.) to access wireline and wireless networks and customers' content. The digital home also includes home network and remote management systems.
– Secure access: services tied to security and storage, along with insurance and payment, on both wireline and wireless networks.
– Virgin Media
– Vodafone Spain
– Telecom Italia
For more information visit http://www.researchandmarkets.com/research/ps668z/multiplay_new_su
|Copyright:||Copyright Business Wire 2012|
|Source:||Business Wire, Inc.|