In its whitepaper, You are Your Brand: The PHD Personal Branding Process RidgeWorth analyzes what a strong personal brand can do for a financial advisor practice and explains the elements needed to develop a successful advisor brand.
"Advisors will need to better differentiate themselves in such a crowded marketplace. At RidgeWorth, we strongly believe that a powerful personal brand can provide that competitive advantage and our PHD Personal Branding Process is the right solution."
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