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Qatar News Agency
August 23, 2010 Monday 10:28 AM EST
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US Bankers to Mull Social Media as Marketing Tool at Conclave
Washington, August 23 (QNA) – The use of social media as a marketing channel is one of the off-beat topics the American Bankers Insurance Association (ABIA) will discuss at their annual conference set for September 22-24 to be held in Phoenix, Arizona from September 22-24. Considered the pre-eminent conclave for the bank-insurance industry, the ABIA annual conference draws senior agency managers, bank-insurance program executives and service providers from banks and insurance companies of all asset sizes, Banking Journal of the American Bankers Association announced.Cofounder and Executive Editor of The Weekly Standard, Fred Barnes is the keynote speaker. He is host, with Mort Kondracke, of the Beltway Boys on FOX News and appears regularly on FOX’s Special Report with Bret Baier.During the three-day event, bank-insurance professionals, lawmakers and regulators will meet to discuss the latest trends in the growing bank-based insurance industry.Experts will lead more than 30 sessions on topics including: Marketing Insurance to Retail Bank Customers; Expanding the Revenue Stream in Changing Economic Times; Using Technology to Drive Bank Sales and Bank-Insurance Compliance among other key issues affecting the banking sector. (QNA)SSS,LYQNA 0807 GMT 2010/08/23
August 23, 2010
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