As the marketplace changes and consumers’ expectations change, more prospective borrowers are researching lending opportunities digitally. In response to these changing expectations,
As a part of this new initiative, Embrace named three experts in the fields of digital marketing, advertising and analytics to senior positions.
“My vision is that
“Under this new division, we aim to create digital awareness and intelligently target various market segments and audiences,” said Branda. “This will not only better meet the needs of today’s borrowers, but also drive performance. Borrowers will be able to complete online lead forms that we can integrate into our CRM, enabling us to further nurture those leads digitally. Overtime, we’ll increase efficiency and drive digital traffic. This is an exciting time for Embrace and the lending industry as a whole.”
Embrace’s final addition to the senior digital marketing team is
“We’re thrilled that Linda, Tony and Jorgen have joined the Embrace team in our continued commitment to creating a differentiating experience for our borrowers, that best matches the buying preferences of today’s customers,” said
Keywords for this news article include: Mortgage, Marketing, Advertising, Real Estate,
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