Halla, an AI company focused on personalized recommendations for the food ordering industry, announced today
The funding round follows Halla's 2018 release of its “Intelligent Ordering” platform, Halla I/O. Using Machine Learning technology built on the psychography of food selection, Halla I/O increases order volume and frequency for online grocers and helps consumers effortlessly make smarter food ordering choices and new food discoveries based on their preferences.
“We know 35% of Amazon's product sales are generated by recommendations, while personalized shopping recommendations in the e-grocery space are still very underdeveloped,” said
After several years of strong double-digit growth, 49% of grocery shoppers currently buy at least some consumer packaged goods online, according to a report developed by
“We remain committed to our personalized recommendation platform, which is built around a proprietary “food logic” algorithm to result in bigger orders and better predictive analytics for grocers, and higher customer satisfaction for e-grocery shoppers,” said
Halla is an AI company focused on personalization for the food ordering industry. Using Machine Learning technologies built around the psychography of food selection and billions of food-related data points, Halla's core offering Halla I/O (Intelligent Ordering) helps online grocers, meal kit services and food delivery businesses offer highly personalized food ordering suggestions to their customers. Last year, Halla was one out of eight startups selected to participate in Food-X, the first and most active food innovation accelerator in the world.
SOSV is a multi-stage venture capital investor committed to accelerate founders' big ideas for positive change. It has provided seed, venture and growth stage capital to over 700 startups, netting an IRR among the top 10% of all venture funds worldwide. SOSV also runs vertical accelerator programs specific to industries, including Food-X in