Jun. 10—Something Borrowed Blooms, a
The investment will support the company's growth trajectory and its increased demands from the wedding industry during the coronavirus pandemic. It also brings the company's total raised to just over
The company, founded by cousins
“Lauren and Laken have carved out a unique niche within the wedding market, laying groundwork for continued expansive growth,” said
Plans now include a 10,000-square-foot warehouse expansion to the company's headquarters along with expanding product offerings and tech solutions. The funding comes months after the two came away the big winner at the IDEAPitch competition in
“We founded Something Borrowed Blooms on the foundation of cost savings but immediately saw a need to modernize the industry by offering a stress-free and transparent e-commerce solution for wedding flowers,” Bercier said. “We've created a business model that's truly unique and provides value to today's consumers looking for more sustainable and eco-friendly options for their wedding day.”
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