Pacific Life to Optimize Market Penetration with Next-Generation iPipeline/Atidot Analytics

Predictive Analytics Models Provide Real-Time Analysis of Impact from Product and Pricing Changes Based on Prior Sales

EXTON, Pa.--(BUSINESS WIRE)-- iPipeline® – a leading provider of cloud-based software solutions for the life insurance and financial services industry – today announced Pacific Life has selected its InsureSight® case analytics, with Atidot’s predictive analytics models, to analyze the impact of product and pricing changes based on prior sales performance and industry data. The ability to predict future performance based on product selection, producer group, producer, location, demographic, and other critical factors will enable Pacific Life to adjust its product, pricing, or distribution strategy dynamically to optimize market penetration.

“Pacific Life is clearly stepping into the future of product design and pricing with the implementation of InsureSight case analytics and Atidot’s predictive analytics models. Based on the results, they will be able to optimize market penetration on demand,” said Larry Berran, CEO, iPipeline. “Our approach to predictive modeling is unique in that it leverages iPipeline’s independent channel data for competitive benchmarking, the most comprehensive and current private database in the industry. Insurers like Pacific Life can now gain newfound visibility and insights into the business it puts on the books and current market trends to drive their success and build market share.”

“Insurers need to implement next-gen solutions that enable them to immediately understand buyer and market dynamics. We live in a volatile environment and buying preferences can change overnight. By using our predictive analytics models together with iPipeline’s case analytics, Pacific Life will gain deep insight into the competitive carrier landscape," said Dror Katzav, CEO and Co-Founder, Atidot. “Given the fallout from COVID-19, this solution is one of the best ways to navigate in real-time the uncertainty in today’s selling environment.”

“Given the current state and rapidly shifting buying trends, we were seeking a predictive analytics solution to help us drive future product performance in the marketplace with a high level of confidence. The iPipeline/Atidot predictive analytics models cover multiple dimensions of our business, and we expect this to provide valuable guidance immediately after implementation,” said Mary Bahna-Nolan, Senior Vice President, Head of Product Innovation and Strategy Life Insurance Division, Pacific Life. “We are excited about enriching our analytics with new, actionable insights to guide our decisions, minimize risk, and optimize efforts to grow our business while better serving the needs of our customers.”

For more information on how you can optimize use of iPipeline’s InsureSight case analytics with Atidot’s predictive analytics models to optimize market penetration in the current COVID-19 environment and its aftermath, contact your assigned sales representative, sales@ipipeline.com, or call 1-800-758-0824, option 2.

About Atidot

Atidot is an insurance technology company empowering the life insurance industry to become data-driven and optimize their book of business with big data solutions and predictive analytics. Founded by a team of data scientists and veteran actuaries, Atidot offers a cloud-based platform that provides data-driven insights to inform decision making, drive new business strategies, and create new revenue streams. Atidot works with leading life insurance and annuities providers to take control of their existing data to upgrade their risk modeling and to improve policyholder behavior prediction to improve sales, retention and in-force management. For more information, visit https://www.atidot.com/.

About iPipeline

iPipeline is a leading provider of cloud-based software solutions for the life insurance and financial services industry. Through our SSG Digital, end-to-end platform, we accelerate and simplify sales, compliance, operations and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

iPipeline’s platform is used by approximately 150 carriers, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit www.ipipeline.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200609005035/en/

For iPipeline:

Lisa Shea
Marketing

lshea@ipipeline.com

484 870 6234

Source: iPipeline