Today pearpop, the first marketplace for social collaborations between creators, announced
Angel investors supporting pearpop include
“Pearpop has the potential to benefit all social media platforms by delivering new users and engagement, while simultaneously leveling the playing field of opportunity for creators,” said
Since its launch in
Pearpop first launched on
- Build influence: Creators increased their following by up to 700% after purchasing a pearpop collaboration. For example,
Leah Svobodawent from 20K to 141K followers, after a pearpop duet with Anna Shumate.
- Create viral music: As TikTok has become the primary source of viral music, musicians are using the 'sound' feature to get influencers to use their music in posts. Musician
Tobias Draysaw his track usage skyrocket from 30 uses to 671 uses, from a $25collaboration on pearpop, making it his most popular song on TikTok.
- Raise money for charity:
Josh Richardsand Griffin Johnsoncontributed over $200Kto The Barstool Fundto support small businesses during the pandemic, by using pearpop along with direct donations.
- Collaborate with celebrities: Pearpop powers fun and creativity between celebrities and fans. With pearpop, creators have posted unlikely, unique content that wouldn't have otherwise been possible with celebrities like
Snoop Doggand Tony Hawk.
“What I appreciate most about pearpop is the control it gives me as a creator,” said
Talent agencies are also beginning to also adopt pearpop as a way to further support clients. Early adopters include Talent X, Get Engaged, and Next Step Talent and The Fuel Injector, which has added its entire roster of talent to pearpop, which includes
“The initial concept came out of an obvious gap within the space: no marketplace existed for creators of all sizes to monetize through simple, authentic collaborations that are mutually beneficial,” said