The real estate market, as a result of the pandemic, suffered during 2020 an important paralysis that remains until today, although to a lesser extent. With the shortage of mortgage loans and in times where the most requested are the rents, the operations of buying and selling properties are a challenge
Whether it is to get smaller, to enlarge or to look for a life in contact with nature, selling is always a complex decision: from the moment the decision is made until the keys are handed over, several months may pass.
In this context, whoever is looking to sell or rent a property today must fight the immobility of the operations, offering their apartment in optimal condition
to make it as attractive as possible. According to experts, leaving it in the best possible conditions is always an investment, not an expense.
“Taking the step to sell is a big decision, that’s why it is important to prepare yourself as a seller and prepare the property so that the first impression of whoever visits it is pleasant. The condition of the property will enhance the impact and the chances of making the sale,” says
Here is a guide with ten keys
in mind before putting a property up for sale, so that the goal is achieved as soon as possible
1. Be informed about the market contextThe
situation of the economy in general and the real estate market in particular is directly related to the purchasing power of potential buyers. This is even more important in a dollarized and fluctuating market
such as the Argentinean one.
The opinion of a real estate advisor or a trusted economist will allow to understand the moments to be more or less flexible with the prices or even to detect an opportunity
that had not been taken into account.
2. Small repairs that make the differenceIt
likely that at the time of selling there is no desire to devote more time to the house or apartment. However, it is important to check if there are details that cost little to fix and generate a better impression
“Today there is a large stock of real estate supply, which grows at a rate of 25% per year. In that sense, it becomes essential not only to offer a competitive price, but also certain differentials that help during the sale or rental process,” said
In a situation like the current one, it is advisable to make small repairs
improve the state of the property, if necessary, without involving a large investment by the owner,” said Molina.
For example: a light button that broke months ago or the door handle
that came loose last year; these details can make the difference when interested parties visit the property.
Dampness is one of the most common problems in homes and one of the ones that make the worst impression
on potential buyers.
Real estate agencies always recommend to paint
the property before showing it for sale. At least in the busiest areas.
The painting helps the apartment look better and the wear and tear due to the passage of time is less noticeable, besides it will make it look cleaner and brighter
3. The color palette on the
wallsWhite on walls and ceilings reinforces the brightness and spaciousness of the rooms, according to specialists. Neutral tones
such as beige or grey provide warmth and are always a good contrast to white.
They recommend prioritizing a sober
palette of colors, not invasive to the eyes. Spending on house paint, seen in these terms, is an investment.
4. Beware of the passage of
timeBuyers do not want to enter the time tunnel or in the family history of anyone. That feeling, however, can occur if the furnishings hark back to decades past or feature very old photos
. The same happens if the bathroom and kitchen curtains are worn out.
If this happens, the interested party may also assume that the plumbing or electrical installation is also old. The solution is to keep everything old-fashioned. It is also key to lighten the dark tones in the woodwork. And clean the joints
of tiles and mosaics with bleach or special products.
5. Spaciousness and
circulationAmospheres overloaded with furniture do not attract buyers. Neither do empty ones. In both cases the spaces seem smaller. In order for this not to happen, it is necessary to have the necessary and sufficient furniture. The middle ground is reached with few and well distributed furniture
Thus, according to specialists, good circulation throughout the house
is achieved, which results in a higher yield of the footage, without losing warmth.
6. Prepare the property before each visitIf
we are talking about first impressions, visits are those little moments in which potential buyers fall in love (or not) with the property. Therefore, it is important that the property is always ready to receive them: clean, tidy, illuminated
The smell of the house is another aspect to take care of. Perfumes provide an important emotional contribution. Those with wood and wax scents provide warmth. As can a floral centerpiece or a freshly baked cake that, “coincidentally”, is served in the kitchen. It is essential to think about this sensitive element to please the future buyer.
Also organize the house
to conquer all the senses. As they say, there are no second chances for first impressions.
7. Publish realistic and quality contentIt
is important that the property is highlighted in the publication. A fundamental aspect to receive more enquiries is to have well taken photos, videos, 360° tours and floor plans
. But the objective should always be to highlight the characteristics of the property, not to sell something that does not exist. That is why the importance of realistic material is emphasized.
It is useless to erase with Photoshop a big humidity stain or a crack in the wall: the interested parties will notice it sooner or later
during the visits and the attempt to hide it will only waste everyone’s time.
8. Keep the paperwork up to date
As with any major transaction, legal documentation can cause headaches if it is not well organized. The title deed of the property
is fundamental to start selling a property.
At this point, it is essential to consult with a notary public
or a real estate consultant to make sure that everything is in order, ready to start the selling process.
9. Listen and evaluate all
time to say no later. Listening does not mean accepting
immediately, but being open to negotiation, even if at first the offer seems far from what you want.
There are many cases in which the parties seemed irreconcilable and ended up finding points of agreement
satisfactory to both. Besides, it always helps to understand who is on the other side.
10. Get advice from specialistsSelling
a property is usually a very important operation in a person’s life, both financially and emotionally. Expert advice will help to be able to close the sale without unforeseen events
In addition, with the support of technology, today the advisors have market information to guide the seller on the most appropriate price
and the chances of selling the property faster.