Reprise, the software demo platform for enterprise sales and marketing teams, today announced that it has raised
Reprise provides the first no-code platform for sales and marketing teams to create customized product demos. In an era of product-led growth, where software companies use their product as the main vehicle to acquire customers, there is a critical need for full-featured and dynamic product demos. Yet creating demos tailored to a specific customer or industry vertical is inherently complex and cumbersome to maintain. Software companies are forced to use canned slideware or videos or, worse, to show other customers' data on a demo. With Reprise, teams like sales and marketing can quickly create and customize interactive demos tailored to a specific company or segment without writing any code.
“Sales and marketing teams use our platform to capture the frontend of their software app, modify it as necessary for their needs, and then host it as a fast and functional product experience to their prospects,” describes
“The difficulty of creating a usable software demo was a problem I experienced firsthand running a large go-to-market team at Trilogy in the 1990s and I haven't seen a solution until now,” said
Reprise has expanded rapidly since launch in 2020 and now hosts the demo applications of a growing number of enterprise software companies including Pendo,
“Flexibility is one of the first words that organizations around the world use to describe
Reprise was founded to serve sales teams but has found equal interest from marketing teams. Modern marketers often want to incorporate product-led growth techniques into their customer acquisition campaigns, but lack the engineering resources to create the necessary product variations. Reprise enables these marketers to do product-led growth independent of engineering.
“The breadth and depth of our product suite can make it difficult to show on a first call,” said
Reprise will use the additional funding to expand its operations in the
Reprise (http://www.getreprise.com) is the demo platform that enterprise sales and marketing teams use to craft the initial product experience for prospective customers. With Reprise, companies can edit screens or data to tell the perfect story and then publish for use as a sales demo or marketing campaign, all without needing engineering. Founded in 2020, Reprise is a private company headquartered in