2019 JUL 30 (NewsRx) — By a
Funders for this research include Research Center SAFE,
Our news journalists obtained a quote from the research from the
According to the news editors, the research concluded: “The findings provide new insights on how firms address stock market adversities with advertising investments and inform managers about the effectiveness of such a response.”
For more information on this research see: Can Advertising Investments Counter the Negative Impact of Shareholder Complaints On Firm Value?
Our news journalists report that additional information may be obtained by contacting
The direct object identifier (DOI) for that additional information is: https://doi.org/10.1177/0022242919841584. This DOI is a link to an online electronic document that is either free or for purchase, and can be your direct source for a journal article and its citation.
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