Market Track is the leading provider of data-driven market intelligence solutions that enable retailers, brands, manufacturers, agencies, and brokers to analyze their advertising, promotional, and pricing initiatives to make more informed decisions, driving increased revenue and higher return on investment. The company currently serves more than 2,100 clients across all classes of trade and product categories, providing insight into how advertising, promotional, and eCommerce activity is impacting consumers’ purchase decisions.
The acquisition will begin the next phase of growth for Market Track by pairing Market Track’s industry leadership with Vista’s unique investment and operating model for high-growth SaaS companies. The company will remain focused on providing unmatched competitive intelligence to its customers as it continues to expand its coverage of new geographies and media types. Clients will also benefit from additional innovation and industry-leading technology, furthering Market Track’s vision of delivering best-in-class, unified market intelligence.
“With companies investing so much in promotions, advertising and eCommerce initiatives, not only speed, but cross-channel intelligence and accurate attribution are critical to success,” said
“We are thrilled to be working with
“It’s been exciting to be a part of Market Track’s tremendous growth over the last five years,” said
About Market Track