– Award Recognizes Individuals and Organizations That Support the Expansion of the Direct Response Channel of the Life Insurance Industry –
ATLANTA, GA – May 15, 2013 — The Life Insurance Direct Marketing Association (LIDMA) has awarded Kris Tomasini, Development Manager of Term Sales for Transamerica, the 2013 LIDMA Vision Award. The announcement was made on May 15, 2013.
The LIDMA Vision Award recognizes people and organizations that make substantial contributions to the advancement of the direct response segment of the life insurance industry. It is the highest honor that LIDMA can bestow on an individual or organization.
“Kris has been a true catalyst for change in the industry and has worked tirelessly to improve the customer experience and expand the availability of life insurance to underserved middle Americans,” said Andy Meehan, president of LIDMA. “Her unique ability to utilize the customer perspective as a compass in solving complex business problems is a core principal of LIDMA’s Process Improvement initiatives.”
Specifically, the LIDMA Vision Award winner is selected based upon several criteria:
• Innovation: Specifically in improving the process of how life insurance is delivered to middle America
• Dedication: To LIDMA and the mission to distribute more life insurance, enhance industry profitability and protect more American families
• Integrity: To combine a keen business sense with care for other people, kindness, and a passion for the benefits of life insurance
According to Meehan, “Kris Tomasini was chosen for the LIDMA Vision Award because she has great strength that allows her to lead and provide influence in the direct response life insurance industry as a whole. She has spearheaded working teams and currently serves on the LIDMA Board of Directors as the Process Improvement Chair.”
“Over the past decade Kris has been a significant and substantial contributor to our organization’s impact in, and advocacy for, positive change in our industry “said Meehan.
LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The not-for-profit organization is committed to helping members boost their revenues and reduce costs.
For more information visit www.lidma.org.