Deadline is June 30, 2013. Applications available at www.lidma.org
ATLANTA, GA – April 4, 2013 — The Life Insurance Direct Marketing Association (LIDMA) is now accepting applications from companies in the life insurance industry who seek LIDMA’s “Seal of Approval” for technological and procedural enhancements which ultimately will help them better serve customers.
Now in its third year, the Seal of Approval program was inspired by LIDMA’s eProcess improvement initiatives, which were originally developed and are continually updated by LIDMA-affiliated carriers, vendors, attorneys, and producers. The initiatives reduce costs for carriers and providers and improve the buying experience for customers. Companies which demonstrate adherence to the initiatives are eligible for a two-year Seal of Approval from LIDMA.
“The growing number of companies which have earned our Seal of Approval serve as an example to others in the life insurance industry, encouraging them to also adopt eProcess improvement initiatives as a way to not only improve their bottom line, but also produce policies for households and businesses faster,” said Maura A. Reilly, LIDMA’s Process Improvement Co-Chair and Vice President of Sales Operations at SBLI of Massachusetts.
LIDMA staff will conduct a thorough review to ensure each applicant’s technological or procedural improvement initiative is active or in an advanced stage of development. Common initiatives include Enhanced Part 2 Collection, eSignature, and ePolicy delivery. This year, the program has been expanded to consider LIDMA member carriers that have created their own improvement initiatives.
Applications are available now at www.lidma.org and will be accepted through June 30, 2013.
Beginning with the 2011 winners, companies earning the Seal of Approval will be asked to submit an addendum to their original application every two years in order to maintain their Seal. The addendum should include statistics which reflect the impact of the improvement initiatives or other demonstrations of progress.
LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The not-for-profit organization is committed to helping members boost their revenues and reduce costs. For more information, visit www.lidma.org.
Media Contact: Michael Biagiotti